Title:

False Memory Archive: Crudely Erased Adults (Lost In The Mall), 2012-2013.

 

Description:

Fictional collaboration with a security guard at Westfield Shopping Centre. It uses Professor Elizabeth Loftus' famous 1994 Lost In The Mall experiment as it's starting point. Please see faxed instructions on image 5 above for more details.

 

Medium:

6 x advertising lightboxes & framed printed instructions.

 

Size:

6 x lightboxes each at 930 x 630mm. Can be hung in one line or in a grid.

Framed Fax: 460x615x25mm

Wooden frame for grid hanging.

 

Archival Information

The lifespan of the LED's in the lightboxes is 50,000 hours (5.7 years). The photographic images are printed on 'Duratran'.

The framed fax is printed on Epson Archival Matte paper and framed in an archival quality frame by Jacksons in East London.

 

Current Packing details:

Soft packed in bubble, foam and card. 

Lightboxes: 3 x 970/650/150mm cardboxes (2 per pack - electrics included)

Framed fax: 470/650/30mm

 

Additional information:

The digital files for each photograph will be provided should repairs ever need to be made. The title should be clearly visible to the audience during any public display. If the lightboxes need to be replaced: Assigns, contact was Danny Chard. (01462 672 000). Ideally the lightboxes should be mounted on a false wall with access behind so electrics can be fed through and accessed. Alternatively the wooden frame should be used behind the lightboxes if the wall is masonry or no access behind. Technician Nick Brierley has hung the work on several occasions: 07952266307

 

There are 3 different versions of the fax for each exhibition as well as a generic one that can be used in any future display - a printed and digital version of each will be provided.